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The website ffm.fairmontfarmersmutual.net has the following in the homepage, "Have you checked your smoke alarms lately? Is there a smoke alarm outside of every bedroom in your home? Are the batteries in your smoke alarm working? Are your smoke alarms more than 10 years old? If you are unsure about any of these questions, its time to check." I analyzed that the webpage also stated " Your smoke alarms should be checked regularly." They also stated " For example, when you change the clocks, change the batteries and test your smoke alarms. A smoke alarm can save your life! Keep batteries in original packaging until you are ready to use them46." The meta header had Fairmont Farmers as the first search term.